olympics rebrand
project overview
Rebrand concept for the 2032 Summer Olympics based on the theme Land and Spirit. The system pulls from Australian wildlife, especially the movement and strength of the kangaroo, and incorporates visual references to Turrbal Aboriginal and Torres Strait Islander art. The goal was to reflect Brisbane’s connection to land and culture while building a clear, adaptable identity that works across broadcast, print, and merchandise.
Rebrand concept for the 2032 Summer Olympics based on the theme Land and Spirit. The system pulls from Australian wildlife, especially the movement and strength of the kangaroo, and incorporates visual references to Turrbal Aboriginal and Torres Strait Islander art. The goal was to reflect Brisbane’s connection to land and culture while building a clear, adaptable identity that works across broadcast, print, and merchandise.
Rebrand concept for the 2032 Summer Olympics based on the theme Land and Spirit. The system pulls from Australian wildlife, especially the movement and strength of the kangaroo, and incorporates visual references to Turrbal Aboriginal and Torres Strait Islander art. The goal was to reflect Brisbane’s connection to land and culture while building a clear, adaptable identity that works across broadcast, print, and merchandise.
project type
Brand Identity
year
2025
my role
Brand designer
client
School Project
