selby gardens
project overview
For this school rebrand project, I reimagined the visual identity of Marie Selby Botanical Gardens through a contemporary lens. The goal was to translate the lush, immersive quality of the gardens into a bold graphic system using layered gradients, abstracted botanical forms, and vibrant color transitions. The result is a modern, flexible identity that captures both the natural beauty and the dynamic energy of the space, positioning the gardens as an experience that feels alive, radiant, and culturally relevant.
For this school rebrand project, I reimagined the visual identity of Marie Selby Botanical Gardens through a contemporary lens. The goal was to translate the lush, immersive quality of the gardens into a bold graphic system using layered gradients, abstracted botanical forms, and vibrant color transitions. The result is a modern, flexible identity that captures both the natural beauty and the dynamic energy of the space, positioning the gardens as an experience that feels alive, radiant, and culturally relevant.
For this school rebrand project, I reimagined the visual identity of Marie Selby Botanical Gardens through a contemporary lens. The goal was to translate the lush, immersive quality of the gardens into a bold graphic system using layered gradients, abstracted botanical forms, and vibrant color transitions. The result is a modern, flexible identity that captures both the natural beauty and the dynamic energy of the space, positioning the gardens as an experience that feels alive, radiant, and culturally relevant.
project type
Brand Identity
year
2024
my role
Designer
client
School Project
